Dedicated to making marketing matter, Inflowing named themselves after their mission to help organisations to create an inflowing source of leads for clients. Their goal is to use inbound and account-based marketing to help their clients to close more business.
With the goal of streamlining their lead generation process so that they could better focus on servicing existing customers and scoring sales. We responded by getting to know both Inflowing itself and the types of customer that they wanted to work with. Then we created a targeted marketing campaign to reach out to them.
This approach was a clear success, allowing us to reach 6,500 potential clients via two email sequences that were backed by three A/B tests.This resulted in a 32% open rate, a 37% response rate and a total of 45 hot leads. A solid result!
ProblemInflowing asked Bant.io for help creating a smooth but functional outsourced lead generation process.
- 6501 prospective clients reached
- 2 email sequences developed
- 3 A/B tests performed
- 32% Open Rate
- 37% Response Rate
- 6% Conversions to Opportunities
- 45 Hot Leads