Customer story
Ironic3d is a product development and design studio that helps its clients to turn ideas into successful products. They specialise in creating mobile applications, web applications and other digital products, bridging the gap between creative ideas and technical execution by collaborating with startups and entrepreneurs.
The company asked bant.io to help them to expand their presence in Australia and New Zealand by targeting startups and businesses that needed help with their digital strategy. We helped them to narrow down their target audience to retail, wholesale and health and wellness companies, enabling us to craft more targeted messaging and campaigns.
This led to strong results from the very beginning, generating 53 hot leads and achieving over 8,000 impressions and a number of clicks with the retargeting campaign. At the same time, the leads were more relevant than they might have been without narrowing down the niche and they’ve since led to a number of successful conversations.
Problem
Ironic3d needed to reach out to more startups and businesses from the Australian and New Zealand markets so that they could help them to improve their digital strategies.
Solution
- 3276 prospective clients reached
- 3 email sequences developed
- 6 A/B tests performed
Campaign Results
- 49% Open Rate
- 40% Response Rate
- 8% Conversions to Opportunities
- 53 Hot Leads