Customer story
Jefferson Maguire started out over 20 years ago as the spin-off from a multi-million pound recruitment business. They specialize in recruiting senior level candidates on salaries from $80k to $250k and work only on retainers, actively headhunting all of their candidates instead of relying on databases. They’re more than just recruiters: they effectively act as your own external human resources department.
The company also wanted to target potential customers from around the United Kingdom. The combination of a defined target audience and our understanding of how Jefferson Maguire works helped us to develop a series of bespoke messaging that we delivered through two email sequences and four A/B tests.
The strategy worked like a charm and the campaign was a big success, reaching over 4,600 prospective clients and achieving a 28% open rate and a 53% response rate. The email campaign was also augmented by a LinkedIn outreach campaign and a retargeting campaign that generated a further 23,000 impressions. In total, during the pilot campaign, we generated 59 hot leads for Jefferson Maguire.
Problem
Jefferson Maguire approached bant.io because they were looking to outsource their lead generation so they could focus on sales.
Solution
- 4601 prospective clients reached
- 2 email sequences developed
- 4 A/B tests performed
Campaign Results
- 28% Open Rate
- 53% Response Rate
- 9% Conversions to Opportunities
- 59 Hot Leads