Kobe Global Technologies is an award-winning influencer marketing platform that uses artificial intelligence to connect brands and agencies to over 4,000 celebrities and social media influencers. Their marketing background meant that we spoke the same language and so we were very quickly able to get down to detail and to plan out a strategy that made sense to both parties.
In particular, Kobe wanted to expand its presence in Singapore, and so we developed a bespoke strategy that was localised to the region and which targeted different types of prospect with different messaging. The resulting campaign reached just over 1,000 potential customers with two separate email sequences.
On top of that, we further enhanced the campaign by running five A/B tests, ultimately generating 40 red hot leads. Each of those leads was from within the target area and many are sales ready and starting to convert. The campaign played an important role in Kobe’s expansion strategy and has helped them to further solidify their position in a key target market.
ProblemKobe wanted to enhance their presence in the Asia Pacific region by targeting potential customers from Singapore.
- 1050 prospective clients reached
- 2 email sequences developed
- 5 A/B tests performed
- 30% Open Rate
- 60% Response Rate
- 21% Conversions to Opportunities
- 40 Hot Leads