- CLIENT:Kypher
- INDUSTRY:Information Technology & Services
bant.io did some excellent work on behalf of our company, helping us to generate enough leads to keep our sales team busy while we assessed next steps. Lead generation isn’t easy, but bant.io took the headache away from us and gave us the freedom to focus on doing what we do best: servicing our customers.
Melony Tanko
President
Customer story
Kypher provides customized software solutions focused on IT security and compliance initiatives that protect vital mission-critical data. Kypher helps its clients remove capital expenditures, close gaps, and minimize the overall cost of software utilized.
They asked us to help them generate a steady source of leads in the United States and Canada. We responded by getting to know the buyer personas of their key types of customers so that we could develop creative messaging campaigns that were specifically designed to attract those potential customers.
This approach was a big success, allowing us to identify a target audience of over 22,500 prospective clients and to reach them via nine different email sequences. For this campaign, we carried out 20 A/B tests, which has helped us to ensure that every single email was working as efficiently as possible, generating 54 email leads and 45 social leads.
Problem
Kypher approached bant.io because they needed help generating quality leads and reaching out to potential clients in the US and Canada.
Solution
- 22500 prospective clients reached
- 9 email sequences developed
- 20 A/B tests performed
Campaign Results
- 35% Open Rate
- 25% Response Rate
- 3% Conversions to Opportunities
- 99 Hot Leads