Liberationist aims to help companies to drive positive change through team and leadership development. They do this by training and coaching employees to make them active agents of a positive change across the company, creating a culture of change that gives their clients a competitive advantage.
Liberationist asked us to focus specifically on the United States and Canada. We responded by creating a range of targeted messaging that we delivered via two email sequences and enhanced with four A/B tests. The goal was to educate customers on the benefits of using Liberationist while simultaneously encouraging them to register their interest.
The initial campaign was a success, reaching a total of 3,290 potential clients and obtaining a 33% open rate and a 49% response rate, as well as an 11% conversions to opportunities rate. This resulted in 56 hot leads for Liberationist and their sales team, setting up real opportunities for them to follow up with.
ProblemLiberationist approached Bant.io because they wanted to increase their presence across the US and Canadian markets.
- 3290 prospective clients reached
- 2 email sequences developed
- 4 A/B tests performed
- 33% Open Rate
- 49% Response Rate
- 11% Conversions to Opportunities
- 56 Hot Leads