Managed Energy Systems specialises in reducing energy costs to make companies more profitable. They uncover and pursue energy saving methods for manufacturers, distributors and commercial business operations with a view to cutting overheads and making businesses more efficient.
Because of the nature of their company, Managed Energy Systems can save more money for larger clients, which is why they reached out to Bant.io to develop their customer base by targeting big American manufacturing companies.
Bant.io and Managed Energy Systems worked together to develop a campaign that was driven by the idea of development and profit maximisation. It focussed on manufacturing branches, production departments and companies with a high energy usage, generating 14 hot leads from over 2,000 prospects in the first month alone.
ProblemManaged Energy Systems wanted to attract more US-based clients from the manufacturing industry with revenues between $20M and $300M.
- 2340 prospective clients reached
- 3 email sequences developed
- 2 A/B tests performed
- 45% Open Rate
- 29% Response Rate
- 5% Conversions to Opportunities
- 14 Hot Leads