b a n t . i o
  • CLIENT:Merchant Cost Consulting
  • INDUSTRY:Financial Services

bant.io did a wonderful job of generating leads on our behalf, and we’re pleased to report that they’ve all been responsive to us when we’ve reached out to them. The great thing about our lead generation campaign is that when we speak to potential clients, we already know that we can help them. We look forward to continuing to grow with bant.io in the future.

Colin O'Keefe
Colin O'Keefe


Customer story

Merchant Cost Consulting specializes in helping its clients to lower their credit card processing fees with no need to switch to a different company. Neither a bank nor a processor in the strictest sense of the word, Merchant Consulting disrupts the payments industry by acting as a middle-man that reduces clients’ merchant service costs by an average of 33%.

Merchant Cost Consulting explained that they were looking for help enhancing their lead generation campaigns across the North American market. We responded by getting to know the target audience and going out of our way to craft visuals and messaging that would appeal to them. We've also carried out 14 A/B tests to determine which would generate the highest performance.

This combination allowed us to reach 17,768 potential clients via seven different email sequences, generating a total of 77 hot leads for Merchant Cost Consulting to follow up with.


Merchant Consulting approached bant.io to ask for help promoting their credit card processing service in the North American market.


  • 17768 prospective clients reached
  • 7 email sequences developed
  • 14 A/B tests performed

Campaign Results

  • 28% Open Rate
  • 34% Response Rate
  • 5% Conversions to Opportunities
  • 77 Hot Leads