Mightyfields is an intelligent mobile and web data capture solution, created to improve and optimize field worker’s activity. The solution consists in smart forms, easy to use and very effective in collecting data and saving time.
Their solution had a great regional success, so it was only natural to extend operations and to head up for United Kingdom and Canada as well. The bant.io team was then contacted and asked to create a suitable and successful campaign for Mightyfields. We’ve tested a few strategic approaches and by leveraging a series of algorithmic attribution models, we then redirected all campaign resources into the better performing variants.
During the initial campaign, we've reached out to 1219 contacts in total, resulting in 18 Hot Leads.
ProblemLooking to penetrate new markets, in United Kingdom and Canada
- 1219 prospective clients reached
- 4 email sequences developed
- 5 A/B tests performed
- 49% Open Rate
- 26% Response Rate
- 12% Conversions to Opportunities
- 188 Hot Leads