Onekeystory is a provider of animated explainer videos that specialises in helping brands to tell their stories. They know that stories connect people, and they pride themselves on their ability to partner with their clients to understand what their stories are and how best to tell them to their target audience. That’s where they get their name from – they say, “The One Key Story is our name for the authentic marketing message that will reach through the noise and connect you to your customer.”
When they reached out to us, they asked us to help them to target customers from key regions throughout the world, ranging from the United States and the United Kingdom to Australia and Singapore. We responded by developing a strategy that targeted different types of customers in different regions and which we supported with ten A/B tests.
The campaign that we created was a success, reaching 13,306 potential clients via three primary email sequences. This led to a 20% open rate and a 31% response rate, as well as a 9% conversions to opportunities rate, the pilot campaign successfully generated 76 hot leads for Onekeystory to follow up with.
ProblemOnekeystory asked Bant.io for help increasing their client portfolio in various regions including the US, Canada, the UK, the UAE, Australia and Singapore.
- 13306 prospective clients reached
- 3 email sequences developed
- 10 A/B tests performed
- 20% Open Rate
- 31% Response Rate
- 9% Conversions to Opportunities
- 76 Hot Leads