Founded in 2016 by architect and designer Joel Kahn, ParaForma helps other companies to elevate their brand and to increase sales through the creation of customised, 3D-printed jewellery lines. Their goal is to provide creativity and uniqueness in today’s fast-paced, heavily automated world of mass-manufacture and short-lived fashion trends.
The company has built a business around personalisation and customisation, which is why they allow their customers to choose shapes, textures, materials, engravings and embossing when specifying their designs. This dedication to personalisation is something that we also believe in here at Bant.io, and so that’s where we began when developing the campaign.
The result was a customised campaign with tailored messaging and multiple different email sequences and ten A/B tests that allowed us to rapidly optimise the campaign by targeting various data segments with highly targeted messaging. The result was a total of 48 hot leads from a pool of over 1,700 prospective clients. With the help of the retargeting campaign, we've managed to generate more than 21.000 impressions and 117 clicks.
ProblemParaForma was looking to expand and connect with more US and AU based companies.
- 1748 prospective clients reached
- 6 email sequences developed
- 10 A/B tests performed
- 40% Open Rate
- 16% Response Rate
- 36% Conversions to Opportunities
- 48 Hot Leads