b a n t . i o

Case Study - Point-2-Point DR

  • CLIENT:Point-2-Point DR
  • INDUSTRY:Information Technology & Services

"Thank you, bant.io! We’re very pleased with the excellent work you’ve done and we’re excited to start making a difference for our new clients. Lead generation is always a struggle for us, and so we’re very happy to say that bant.io has been able to slot in alongside our existing marketing efforts. Now we’re perfectly positioned to continue growing in the future!"

Wayne Scoins
Wayne Scoins

Partner

Customer story

Point-2-Point DR provides secure online server storage to protect their customers’ data, no matter what industry they work in. They aim to help customers to secure their most valuable data in a secure location that’s off-site and away from prying eyes. Their servers feature state of the art encryption and other built-in features to ensure the utmost in both speed and security.

Point-2-Point DR were looking to build a reliable source of leads and potential clients throughout North America, spanning both the USA and Canada. Point-2-Point DR specialises in servers and data security, and they know the value of working with a specialist. That’s why they approached bant.io.

Working hand-in-hand with Point-2-Point DR, we acted as their marketing specialists, developing a specific email marketing campaign. With different messaging for different audiences, we were able to reach nearly 10,000 potential clients with three email sequences. Better still, by supporting these with 9 A/B tests, we were able to achieve a huge 53% response rate and to generate 42 hot leads for Point-2-Point DR.

Problem

Point-2-Point DR approached bant.io because they needed a reliable source of leads and potential clients from the United States and Canada.

Solution

  • 9889 prospective clients reached
  • 3 email sequences developed
  • 9 A/B tests performed

Campaign Results

  • 26% Open Rate
  • 53% Response Rate
  • 3% Conversions to Opportunities
  • 42 Hot Leads