Customer story
Based in Golden, Colorado, Polaris IP is an intellectual property company that helps its clients to obtain exclusive rights and patents for their innovative ideas and products. They act as a consultant and advisor, providing guidance and direction to help clients to obtain strategically relevant intellectual property protection.
Part of the challenge of promoting the company involves communicating their complicated offering to the people who can really benefit from it. That’s why, when they asked bant.io for help, we worked closely with them to develop targeted messaging and a bespoke lead generation campaign targeting manufacturing and messaging companies.
The approach was a success, and prospects proved to be highly responsive with 46 hot leads generated from the initial campaign. Many of these leads have turned into customers and still more are in ongoing discussions with the company, and Polaris IP has already upgraded its plan from startup to established with the aim of further developing its lead generation campaigns.
Problem
Polaris IP needed help reaching out to US-based manufacturing, technology and engineering companies.
Solution
- 2965 prospective clients reached
- 2 email sequences developed
- 4 A/B tests performed
Campaign Results
- 44% Open Rate
- 46% Response Rate
- 8% Conversions to Opportunities
- 46 Hot Leads