Customer story
With more than 50 years of IT knowledge, PowerBi Professionals specializes in intelligent BI services, covering every area of technology and working with businesses of various sectors and sizes. In the spirit of continuous improvement, they wanted to develop further prospects who were involved in finance, HR, manufacturing and accounting.
PowerBi approached bant.io after receiving a recommendation from one of our other customers. They asked us to help them to develop prospects from a diverse range of sources – including the financial sector, HR and accounting companies and even governmental institutions – from all over Australia.
bant.io rose to the challenge and developed a campaign that achieved solid results in its initial run, leading PowerBi to extend the campaign and integrated bant.io into their B2B lead generation process.
During the first month bant.io has generated 53 hot leads and a number of successful conversations. The retargeting campaign has also generated over 31,043 impressions and 127 clicks, leading to over 34 conversions.
Problem
PowerBi Professionals wanted to attract more Australian prospects for their intelligent BI services.
Solution
- 2056 prospective clients reached
- 3 email sequences developed
- 2 A/B tests performed
Campaign Results
- 61% Open Rate
- 27% Response Rate
- 10% Conversions to Opportunities
- 53 Hot Leads