Customer story
Power Solutions N.V. is a generator rental company which has specialised in servicing the power market for many years. Providing solutions both nationally and internationally, Power Solutions offers everything from 24/7 service to large-scale, turnkey solutions, making them the ideal provider if you’re hosting a music festival or a large scale event.
When they first approached bant.io, they explained that they were specifically aiming to boost their presence in Europe and Africa, and so we responded with a campaign that was backed with six A/B tests to further maximise the campaign’s performance. The aim was to achieve a mixture of quality and quantity, which we achieved by working closely with them.
The campaign reached just over 3,500 potential clients via four different email sequences, generating a 43% open rate along the way. A further 50,895 impressions and nine conversions from a retargeting campaign ensured that in total, the campaign generated 80 leads for Power Solutions N. V.
Problem
Power Solutions asked bant.io for help enhancing their presence in Africa and Europe.
Solution
- 3517 prospective clients reached
- 4 email sequences developed
- 6 A/B tests performed
Campaign Results
- 43% Open Rate
- 56% Response Rate
- 9% Conversions to Opportunities
- 80 Hot Leads