Customer story
Predictes is a software agency that designs, implements and supports eCommerce systems with customer experience management features. They’ve been certified Kentico partners since 2006, focussing on Microsoft Azure and marketing automation.
They wanted to increase their presence in the US and the UK, so they contacted the bant.io team and agreed to go ahead with two different strategies. Both strategies targeted marketing executives, but one targeted a range of prospects across a number of different industries while the other was specifically aimed at Kentico users who needed help with marketing automation.
The initial campaign generated more than 50 hot leads and a huge number of quality calls and conversations. It was also accompanied by a retargeting campaign which picked up over 50,000 impressions together with over 40 clicks and 2 direct conversions.
Problem
Predictes wanted to expand their customer-base and to increase global sales by targeting quality prospects from the US and the UK.
Solution
- 3468 prospective clients reached
- 4 email sequences developed
- 4 A/B tests performed
Campaign Results
- 35% Open Rate
- 56% Response Rate
- 12% Conversions to Opportunities
- 52 Hot Leads