b a n t . i o
  • CLIENT:Primero Systems
  • INDUSTRY:Computer Software

"As software development specialists, we’re well aware of how the right software strategy can revolutionise the way that a company does business. Now that we’ve worked with bant.io, we can also see how the right marketing strategy can make a big difference not just to our sales team but to our overall bottom line. It was great to work with a company that just “gets” what we do, and if our initial results are anything to go by then there’s plenty more to come in the months and years ahead."

Steve Press
Steve Press


Customer story

Primero Systems is a software company which develops solutions that range from bespoke, enterprise-grade software to content management systems for SMEs. Since the company launched over 20 years ago, their focus has continued to be to help their clients to achieve business goals and to reach their full potential through the smart use of software.

When they approached bant.io, Primero Systems told us that they wanted to target companies from the United States which had multiple locations to manage. Armed with this vital piece of information, we were able to tailor our messaging and to develop a bespoke campaign that focussed on the value that Primero Systems can add through their unique approach to software development.

The results speak for themselves, with 111 hot leads generated from a pool of 11,315 prospective clients. An additional 195,317 impressions were generated from the retargeting campaign, while six A/B tests were carried out to make sure that the campaign was performing at the highest possible levels. We also developed four different email campaigns to cater to different target audiences.


Primero Systems wanted to increase their customer portfolio by connecting with companies from across the US.


  • 11315 prospective clients reached
  • 4 email sequences developed
  • 6 A/B tests performed

Campaign Results

  • 30% Open Rate
  • 35% Response Rate
  • 38% Conversions to Opportunities
  • 111 Hot Leads