Quality Stone Wholesale is a construction supply company that specialises in natural and stone cut products. Based in Canada, they’re in the process of developing a more economical shipment route to save both the company and its clients money and resources.
When they approached Bant.io, they provided a detailed brief which explained how Florida and its surrounding states were vital to the company’s growth strategy. They also had a firm idea of their target audience, asking us to contact SMEs that use stone products within the construction industry. This included stonemasons, landscape designers, gardeners and builders.
We responded to the brief with a highly personalized campaign that focused on the geographical areas we’d been provided with and which used tailored language to increase the chances of generating conversions. This was augmented with four A/B tests that led to 32 hot leads from a pool of around 1,200 prospective clients.
ProblemQuality Stone Wholesale asked Bant.io for help reaching out to construction companies in Florida and the surrounding states.
- 1213 prospective clients reached
- 2 email sequences developed
- 4 A/B tests performed
- 31% Open Rate
- 48% Response Rate
- 17% Conversions to Opportunities
- 32 Hot Leads