Customer story
Quotient CSR specialises in providing e-learning solutions for doctors and healthcare practitioners with the goal of providing affordable healthcare. Based in Nigeria, the company’s initiatives target remote, rural locations to improve access to healthcare.
When they approached bant.io, they asked us to take on their lead generation efforts so that they could focus more exclusively on sales. After getting to know their company, we worked closely with them to develop a bespoke campaign targeting a range of different countries and continents across Europe, Asia, Australia and Africa.
The campaign was a success, reaching 4,278 potential clients with five email sequences and generating 47 red hot leads. We augmented the emails with six A/B tests and also carried out a LinkedIn campaign and a retargeting campaign, ultimately generating 32,462 impressions and a further 116 clicks.
Problem
Quotient CSR approached bant.io because they needed to outsource their lead generation process to better focus on sales.
Solution
- 4278 prospective clients reached
- 5 email sequences developed
- 6 A/B tests performed
Campaign Results
- 26% Open Rate
- 58% Response Rate
- 26% Conversions to Opportunities
- 47 Hot Leads