Customer story
Roomex is a business travel company that allows users to search, book, manage and pay for all of their business travel bookings in a single place. The company boasts “the largest inventory of business hotels in the world” and acts a little bit like a hotel comparison site but with a specific focus on business travellers.
When they approached bant.io, they were looking for help expanding into the UK, and so we responded with a highly customized campaign with varied messaging to encompass a range of different target audiences. We were aided by the social proof that Roomex is already trusted by over 1,500 businesses from across the globe.
The pilot campaign was a success, reaching over 2,250 potential clients and generating 47 hot leads via two email sequences and five A/B tests. It also achieved an impressive 91% response rate and paved the way for future campaigns targeting the same geographic area.
Problem
Roomex was looking to connect with more UK based companies to generate leads for their business travel booking platform.
Solution
- 2256 prospective clients reached
- 2 email sequences developed
- 5 A/B tests performed
Campaign Results
- 26% Open Rate
- 91% Response Rate
- 6% Conversions to Opportunities
- 47 Hot Leads