b a n t . i o
  • CLIENT:RosettaHealth
  • INDUSTRY:Information Technology & Services

"Sometimes it takes people some time to understand how our company works, but bant.io picked it up almost immediately. They were an invaluable help in boosting our reach and helping us to pick up new customers and to grow our business. And by doing that, we can make the world a better place too. Thanks, bant.io!"

Doug Hill
Doug Hill

COO & President

Customer story

RosettaHealth specialises in interoperable health records and is behind the HealthBus platform, which makes the exchange of electronic health records easier, more affordable and more ubiquitous. Their SaaS-based health data transportation platform is able to commoditise electronic health record exchanges, which makes them a major disruptor in the industry.

The RosettaHealth platform and the accompanying suite of products and services is the brainchild of Nitor Group, a leader in the field of health IT. They provide a toolkit of healthcare solutions and services which enable organisations to exchange healthcare information safely, securely and efficiently based on accepted interoperability standards.

They believe in their solution because they know how much of a difference it can make, and that’s a powerful and compelling message that we were able to boost through our lead generation company. The initial results were 54 hot leads from the email campaign and over 100,000 impressions from the display retargeting campaign.


RosettaHealth wanted to expand its client-base in the US by promoting its health record exchange platform.


  • 13519 prospective clients reached
  • 5 email sequences developed
  • 8 A/B tests performed

Campaign Results

  • 22% Open Rate
  • 18% Response Rate
  • 36% Conversions to Opportunities
  • 54 Hot Leads