Customer story
Royalle Modelling is an international talent agency based in Sydney, Australia which recruits, trains and develops unique talent for photoshoots, TV commercials, video shoots, runway events and more. Their company is well-known as one of the most prestigious modelling agencies in Australia and so it was important to communicate this through both the messaging and the visuals.
When they approached bant.io to ask for help reaching more prospects and increasing their client-base, we knew that it was vital for us to understand what the company was all about. That’s why we spent a considerable amount of time getting to know them and understanding what made them unique before we funnelled that through our creative department to create personalised, super relevant messaging and imagery.
The results speak for themselves, with 117 hot leads developed from a pool of over 2,800 potential clients and over 22500 impressions generated by the retargeting campaign. We also carried out A/B tests and developed multiple email sequences to make sure that the results were the best they could possibly be.
Problem
Royalle Modelling needed to develop a scalable source of leads for their modelling service in Australia.
Solution
- 2801 prospective clients reached
- 2 email sequences developed
- 2 A/B tests performed
Campaign Results
- 54% Open Rate
- 49% Response Rate
- 42% Conversions to Opportunities
- 117 Hot Leads