Customer story
SAKS Global was born out of pure curiosity and the drive to provide excellence in business process management and knowledge process management. After piloting an initial successful project, the company continued to take on cutting edge customised solutions for clients across a range of different industries, from mobile and tech to data science and AI.
SAKS Global asked us for help reaching out to potential leads for their software engineering and finance/accountancy services. We responded by developing a unique campaign that separated the leads into different target audiences and used tailored messaging to increase conversion rates and the number of leads.
As a result of this approach, we were able to reach a pool of nearly 3,500 potential clients via two email sequences and five A/B tests. This enabled us to generate 20 hot leads, which formed an important part of SAKS Global’s ongoing strategy for the further growth of their company in important key areas.
Problem
SAKS Global approached bant.io to ask for help generating leads for their software engineering and finance/accounting services.
Solution
- 3491 prospective clients reached
- 2 email sequences developed
- 5 A/B tests performed
Campaign Results
- 32% Open Rate
- 15% Response Rate
- 13% Conversions to Opportunities
- 20 Hot Leads