Customer story
Sales Talent Group is a Canadian owned and operated sales recruitment firm. Based in Ontario and serving predominantly the Canadian and North American markets, they specialize in recruiting talented salespeople for sales, sales management and executive sales roles for both B2B and B2C companies.
One of Sales Talent’s Groups USPs is that they have over twenty years of experience in finding the right people for the job, moving with the times even as traditional sales were turned upside down by new technologies and the impact of the internet. The challenge was to turn that into a successful set of messaging and to get the brand’s name out there in front of the people they could help the most.
On top of this, we knew that we needed to reach leads from the specific geographic areas of the United States and Canada. Fortunately, our custom, targeted campaign was a success, reaching over 6,500 prospective clients via four email sequences. This approach generated 90 hot leads from the email campaign but also social media efforts, via LinkedIn, along with a further 7,000 impressions and 10 conversions from the retargeting campaign.
Problem
Sales Talent Group approached bant.io because they needed help promoting their sales recruitment company and attracting additional customers from the United States and Canada.
Solution
- 6654 prospective clients reached
- 4 email sequences developed
- 8 A/B tests performed
Campaign Results
- 24% Open Rate
- 45% Response Rate
- 12% Conversions to Opportunities
- 90 Hot Leads