Customer story
Sense-R provides bespoke virtual and augmented reality software development, including custom experiences for events, trade shows and product demos. This includes 360-degree video with VR interactions and elements as well as mobile VR and augmented reality apps such as venue maps with built-in interactions and event filters.
The client wanted to boost their business by reaching out to potential new customers in the United Arab Emirates, the Middle East, Europe and the United States. We worked closely with them to develop three email sequences with highly personalized messaging, which we then augmented with seven A/B tests.
Ultimately, the email campaign reached over 2,800 people and generated a 29% open rate and a 44% response rate, creating 165 hot leads for the company. It was accompanied by a LinkedIn outreach campaign (generating 70 of the leads) and a retargeting campaign that created nearly 37,000 impressions, 92 clicks and 12 conversions.
Problem
Sense-R was looking to increase its customer portfolio in the UAE, the Middle East, Europe and the US.
Solution
- 2880 prospective clients reached
- 3 email sequences developed
- 7 A/B tests performed
Campaign Results
- 29% Open Rate
- 44% Response Rate
- 29% Conversions to Opportunities
- 165 Hot Leads