b a n t . i o
  • CLIENT:Signavio
  • INDUSTRY:Computer Software

"Bant.io has opened doors for us that we didn’t even know existed! As an enterprise company, we’re generally sceptical of how effective providers like Bant.io can be, but we thought we’d give them a try anyway and they far exceeded our expectations. Their support will be vital to our ongoing development as a company and we can’t wait to turn all of these leads into valuable customers."

Cesare Rinaldi
Cesare Rinaldi

Global Head of Digital Marketing

Customer story

Signavio offers an innovative business transformation suite that’s designed to help companies to unleash the power of collaborative process management, streamlining their operating procedures to help them to keep up in an ever-changing global marketplace. Headquartered in Berlin with offices in the US, the UK, Australia, France, Singapore and Switzerland, the enterprise works with over 1,000 customers from a range of industries across the globe.

When they approached Bant.io, they explained that they were trying to expand their customer-base across Europe, with key markets including the UK, EIRE, the Nordics, France and Italy. Via a collaborative approach with the client, we were able to act as the door openers for them, creating an unprecedented stream of opportunities.

This approach allowed Bant.io to act as an extension to Signavio’s marketing team, becoming an important tool for their BDRs to generate and follow up with the leads. This targeted approach, along with the close integration of sales and marketing teams, allowed Signavio to reach over 50,000 potential customers via seven email sequences and 16 A/B tests. The result? 211 hot leads – enough to make a significant difference even at an enterprise like Signavio.

Problem

Signavio approached Bant.io to ask for help generating leads in a range of European markets including in the United Kingdom, Ireland, the Nordics, France and Italy.

Solution

  • 52730 prospective clients reached
  • 7 email sequences developed
  • 16 A/B tests performed

Campaign Results

  • 24% Open Rate
  • 37% Response Rate
  • 4% Conversions to Opportunities
  • 211 Hot Leads