Customer story
Smart Advance is an Australian company that offers smart business loans to small and medium-sized businesses throughout the country. These loans are calculated based on the health of your business and can range from $2,000 to $300,000.
When they approached bant.io, Smart Advance asked for help expanding throughout Australia. To achieve this, we worked closely with them to develop a range of targeted email messaging which showed recipients how a smart loan from Smart Advance can help them to grow their company. This was also supported by a LinkedIn outreach campaign.
The campaign was able to reach 4,379 potential clients via four email sequences, achieving a 35% response rate and generating 33 hot leads for Smart Advance to follow up with. The retargeting campaign also led to a further 1,495 impressions and 37 clicks.
Problem
Smart Advance asked bant.io for help expanding their presence throughout Australia.
Solution
- 4379 prospective clients reached
- 4 email sequences developed
- 8 A/B tests performed
Campaign Results
- 30% Open Rate
- 35% Response Rate
- 14% Conversions to Opportunities
- 33 Hot Leads