- CLIENT:Spell
- INDUSTRY:Information Technology & Services
We were pleasantly surprised by the quality of the leads that we received from bant.io, and we were particularly impressed by how relevant they were to our business. They took lead generation from being a major headache and turned it into a key part of our approach to doing business. Thank you, bant.io!
Jevgenijs Novickis
CEO
Customer story
Spell is an interesting company because they have such a tightly defined product that only a specific type of customer would be interested in the first place. This helped us to start out with a tightly defined idea of what we needed to do right from the outset.
The company is a next-generation tech provider that’s designed for acquiring banks and PIs to help them stay competitive by continuously updating their economy and product offers to business clients. Through a versatile white-labeling gateway, they allow their clients to stay ahead of the curve while simultaneously streamlining resources.
We responded to the brief that Spell provided for us by creating a successful lead generation campaign that specifically targeted their tightly-defined target audience. Due to this targeting, while we've reached out to a relatively small audience of 4,210 potential clients, we were able to generate 88 leads through two email sequences, as well as an additional 23 social media and chatbot leads.
Problem
Spell was looking for a more scalable solution to help them generate leads across a range of key markets.
Solution
- 4210 prospective clients reached
- 2 email sequences developed
- 4 A/B tests performed
Campaign Results
- 57% Open Rate
- 25% Response Rate
- 15% Conversions to Opportunities
- 88 Hot Leads