Customer story
Steady Content is a specialist content creation agency that uses blogging to generate leads and sales through search engines and social networking sites. With a network of over 6,000 writers, they’re able to cover every niche and subject matter. They also have a unique insight into the importance of messaging and the ways that content can help with marketing and branding.
Their challenge was that while they were able to create top-quality content, they needed a better way of distributing it. That’s where bant.io came in. By mixing their expertise with content marketing and messaging with our expertise at running lead generation campaigns, we created a potent mix that led to impressive results.
By combining social media outreach with email marketing and retargeting, bant.io was able to secure 65 hot leads for Steady Content. This included 35 clicks, 25,400 impressions and 23 conversions from the retargeting campaign, as well as 18 leads from the LinkedIn outreach campaign. We were also able to focus specifically on the key geographic areas that the client wanted to reach: the United States, the United Kingdom, Hong Kong, and Australia.
Problem
Steady Content wanted to use bant.io to help them project their content on social networking sites to get it seen by the right people in the US, UK, Hong Kong and Australia.
Solution
- 3168 prospective clients reached
- 2 email sequences developed
- 6 A/B tests performed
Campaign Results
- 19% Open Rate
- 9% Response Rate
- 22% Conversions to Opportunities
- 45 Hot Leads