Customer story
Strafford Media is a digital marketing agency from Hawaii which specialises in using social media, local marketing, killer content and sponsored search to grow their clients’ businesses. As a marketing agency themselves, they knew how important an effective lead generation campaign can be.
We worked closely with Strafford Media to develop a bespoke lead generation campaign that was tailored towards their target audience. This involved customizing and testing the messaging and the visuals to achieve maximum conversion rates. The aim was to use a combination of written copy and visuals to make sure that prospects could understand the Strafford Media offering at a single glance.
This approach was a success, generating 61 hot leads and picking up more than 30,000 impressions through its retargeting campaign. On top of the hot leads, it also generated interest and interaction from a number of other prospects, and Strafford Media is already seeing a lot of oppotunities thanks to the conversations that are now taking place.
Problem
Strafford Media wanted to enhance its presence in the US market by promoting its digital marketing services to a variety of industries.
Solution
- 3063 prospective clients reached
- 6 email sequences developed
- 4 A/B tests performed
Campaign Results
- 43% Open Rate
- 23% Response Rate
- 38% Conversions to Opportunities
- 61 Hot Leads