b a n t . i o

Case Study - SustainableX

  • CLIENT:SustainableX
  • INDUSTRY:Professional Training & Coaching

Thanks, Bant.io! You did a fantastic job of distilling what we do into a simple set of messaging that was easy for anyone to understand. That meant that by the time that we reached out to people to follow up with them, they already had a good idea of how we could help them. All of this combined to make our job much easier and means that we now have the steady stream of inbound leads that we need if we want to keep on growing.

Nick Reilly
Nick Reilly

Director

Customer story

SustainableX does exactly what it sounds like – they help companies to make sure that they’re sustainable. They make it their mission to take on the “heavy lifting” to help companies to keep things simple, streamlining processes and helping them to become much more sustainable in the process.

When they approached Bant.io, they asked for help building leads from across the United Kingdom. The goal was to find the companies that they could help and to reach out to relevant contacts within theme to introduce what SustainableX could do and how it could pay for itself if used correctly.

By developing custom marketing messaging and images and reaching out to a super relevant target audience, we were able to optimise our response and conversion rate and create a campaign that people responded to. We reached over 4,000 potential clients in the process via three email sequences, which were further enhanced by two A/B tests. SustainableX received a total of 46 hot leads for their sales and marketing teams to follow up with.

Problem

SustainableX approached Bant.io with a view to establishing a steady source of leads and potential clients from across the UK.

Solution

  • 4170 prospective clients reached
  • 3 email sequences developed
  • 2 A/B tests performed

Campaign Results

  • 40% Open Rate
  • 12% Response Rate
  • 13% Conversions to Opportunities
  • 46 Hot Leads