The Paragraph Project is a marketing agency from Durham, NC, which specialises in helping to take brands to market through concise expression, market research and an engaging brand story. Comprised of a mixture of strategic thinkers, behavioural economists and skilled creatives, they provide a comprehensive service to companies of all sizes and to SMEs in particular.
When they approached bant.io, they asked us to help them to expand their customer-base in the United States. With a thorough understanding of how their company operates and what makes them tick, we were able to work together to develop a highly targeted campaign with bespoke messaging.
With our two email sequences and our four A/B tests, we were able to generate 48 red hot leads from a pool of 2,514 potential clients. It was also accompanied by a retargeting campaign that generated a further 21,277 impressions, 76 clicks and 2 conversions.
The Paragraph Project was looking to generate more qualified leads by targeting SMEs in the United States.
- 2514 prospective clients reached
- 2 email sequences developed
- 4 A/B tests performed
- 17% Open Rate
- 41% Response Rate
- 28% Conversions to Opportunities
- 48 Hot Leads