ThingLink is a leading provider of visual media interaction tools which allow brands to attach interactive tags to any image or video on the web, including 360-degree and VR videos. The tagged media can then be shared and embedded on websites, social networking sites and blogs.
The company approached Bant.io because they wanted to enhance their presence across the globe but with a main focus on the US, UK, European and Australian markets. We realised that a big part of the challenge was educating potential customers about how ThingLink’s tags worked and the benefits that they give access to.
We worked together with ThingLink to develop a bespoke strategy that targeted a range of industries including media, marketing, retail and wholesale. This approach resulted in 71 hot loads and over 568,000 impressions and clicks from the retargeting campaign. Ultimately, it helped them to build a number of solid partnerships and to close several successful deals during their pilot campaign.
ProblemThingLink wanted to enhance its global presence by promoting its interactive tags for visual media in the US, UK, European and Australian markets.
- 3174 prospective clients reached
- 3 email sequences developed
- 7 A/B tests performed
- 50% Open Rate
- 42% Response Rate
- 11% Conversions to Opportunities
- 71 Hot Leads