Customer story
Tony Morris International is built around Tony himself and his ability to teach sales teams to achieve their goals, no matter how big or insurmountable they might appear to be. After realising early on that he had a gift and that he could share his expertise in such a way that everybody wins, Tony went on to speak in more than 20 countries and to write a half dozen or so books on sales and communication.
When he approached bant.io through his company, Tony explained that he needed help generating sales prospects from the United States and the United Kingdom. As a talented sales professional himself, closing the leads wasn’t the problem. He just needed help generating them in the first place, and that’s where we came in.
By working closely with Tony Morris to identify the target audience and to develop super-relevant messaging, we were able to reach 7,816 prospective clients with three email sequences that were enhanced by four A/B tests. With these, we were able to achieve a 22% open rate and a 32% response rate, generating 58 hot leads in the process.
Problem
Tony Morris International approached bant.io because the company needed help reaching out to the US and the UK markets.
Solution
- 7816 prospective clients reached
- 3 email sequences developed
- 4 A/B tests performed
Campaign Results
- 22% Open Rate
- 32% Response Rate
- 10% Conversions to Opportunities
- 58 Hot Leads