Customer story
Toucan Marketing is a full-service, boutique marketing agency with over 20 years of combined experience. They specialise in doing whatever needs doing to get the results that their clients are looking for, predominantly through offering marketing services.
When they approached Bant.io, they were looking for help reaching out to potential customers while simultaneously reinventing their brand and streamlining the lead generation process. We responded with a custom lead generation campaign that enabled us to reach just over 1,500 potential clients.
As a result of this campaign, which involved three messaging sequences supported by five A/B tests, we received an 18% acceptance rate and a 9% response rate. This created 23 hot leads for Toucan Marketing and their sales team to follow up with.
Problem
Toucan Marketing was looking for help enhancing its presence throughout Australia.
Solution
- 1504 prospective clients reached
- 3 email sequences developed
- 5 A/B tests performed
Campaign Results
- 18% Open Rate
- 9% Response Rate
- 17% Conversions to Opportunities
- 23 Hot Leads