Vector Payments is a premium merchant processing service which specialises in debit and credit card processing for the cannabis industry. They know the nuances of payment processing in this rapidly emerging space and can offer insights that no competitor can offer.
The problem is that B2B marketing in this industry can be tricky, which is why Vector Payments reached out to Bant.io. They needed help reaching out to cannabis dispensaries and introducing them to the company’s payment processing service with its transparent rates and fees.
By showing that Vector Payments understands the cannabis industry and by positioning them as the provider of choice, we were able to ensure that prospects reacted warmly when we contacted them. The initial campaign was a real success, generating 24 hot leads from a pool of 1,168 prospects.
ProblemVector Payments wanted to find a scalable source of lead generation to promote their debit and credit processing services.
- 1168 prospective clients reached
- 3 email sequences developed
- 4 A/B tests performed
- 63% Open Rate
- 34% Response Rate
- 8% Conversions to Opportunities
- 25 Hot Leads