Velv is a software development company with a difference. They pride themselves on their ability to help their clients to embrace digital technologies as a way to get things done, even partnering with clients where required so that their team acts as an extension of the client’s company. With over 140 employees of nine different nationalities working for 20+ clients around the world, they have experience servicing companies of all shapes and sizes.
When they approached Bant.io, Velv asked for help expanding their presence throughout Europe, and in France, Belgium, Switzerland, Germany, the Netherlands, the United Kingdom, Sweden, Norway, Finland and Luxembourg in particular. We responded by developing a series of bespoke messaging including three different email sequences that were augmented by four A/B tests.
The campaign was a success, and further proof that there’s a real need for the services that Velv has to offer. Ultimately, we reached over 4,800 potential clients and generated 50 red hot leads, achieving a 22% open rate and a 33% response rate. Better still, we only just touched the tip of the iceberg, and there’s plenty of room for the campaigns to be developed.
ProblemVelv asked Bant.io for help extending their presence on the European market, targeting countries like France, Belgium, Switzerland, Germany and the United Kingdom.
- 4814 prospective clients reached
- 3 email sequences developed
- 4 A/B tests performed
- 22% Open Rate
- 33% Response Rate
- 14% Conversions to Opportunities
- 50 Hot Leads