Verbit is a successful company which specializes in cutting edge transcription and caption technology. Unlike competitors, their patent pending technology offers 99% accuracy, making it an invaluable tool for educators in particular.
They approached Bant.io to ask for help targeting e-learning and higher education institutions. To achieve this, we developed visually attractive, content-rich email sequences which highlighted the benefits of their captioning and transcription services.
The campaign was a huge success. After just a month, the client took out another Established plan with a similar approach, and the two campaigns combined have generated 116 hot leads and more than 50 quality conversions. The initial retargeting campaign has also generated over 414,840 impressions and 454 clicks, leading to over 84 conversions.
Verbit wanted to introduce their transcription and caption services to a large number of quality prospects in the education industry.
- 6083 prospective clients reached
- 7 email sequences developed
- 11 A/B tests performed
- 45% Open Rate
- 22% Response Rate
- 48% Conversions to Opportunities
- 116 Hot Leads