b a n t . i o

Case Study - Virtual Sales

  • CLIENT:Virtual Sales
  • INDUSTRY:Marketing & Advertising

"As a marketing company ourselves, we appreciate the value of professional lead generation. I was impressed by both the experience of the bant.io team and the high quality of their work, which was reflected in the results that they generated for Virtual Sales. The campaign more than paid for itself in terms of the conversations it created, and it was definitely a smart investment on our part. We’re excited to see what the future will bring!"

Andy Dickens
Andy Dickens

CEO

Customer story

With over 50 years of experience, Virtual Sales is a successful bespoke Telemarketing company that specialises in services such as lead generation, telemarketing and appointment setting. Operating in the UK, Europe and the US, they help their clients to build high quality salespipelines.

When they reached out to bant.io, they had a tightly defined brief with a precise purpose: connecting with IT and computer software SMBs within the UK and Ireland who might be interested in their quality telemarketing services.

With this in mind, we worked with Virtual Sales to develop a strategy and to start reaching out to prospects. The initial campaign generated over 40 hot leads from 1,647 quality prospects, with their retargeting ads – included as part of their Medium Plan – generating over 127,000 impressions, 74 clicks and four conversations.

Problem

Virtual Sales wanted to increase their customer portfolio, connecting with IT and computer software companies in the UK and Ireland.

Solution

  • 1655 prospective clients reached
  • 2 email sequences developed
  • 2 A/B tests performed

Campaign Results

  • 49% Open Rate
  • 37% Response Rate
  • 14% Conversions to Opportunities
  • 41 Hot Leads