b a n t . i o
  • CLIENT:Web Usability
  • INDUSTRY:Market Research

"We were looking for a tool that would increase the quantity and effectiveness of our lead generation efforts. Overall bant.io has dramatically increased brand awareness among potential customers and given us a number of promising leads."

Lucy Collins
Lucy Collins

User Experience Consultant

Customer story

Based in Wiltshire and Scotland, Web Usability is one of those companies that does exactly what it sounds like. They specialise in optimising user experience and user journeys and combine analytical deep dives and research with their strategic advice to boost conversions and to make their clients some money.

Founded almost 20 years ago back in 2002, Web Usability prides itself on its ability to turn research into action. And, with clients including Sony, the British Library, Universal and the European Commission, the company knew that they had to think big when developing their marketing campaigns.

That’s why instead of trying to muddle through on their own, they decided to reach out to us at bant.io instead. The custom campaign that we developed used three email sequences and four A/B tests to reach over 3,400 clients. This allowed us to generate 44 leads for Web Usability to follow up with and to turn into future customers.


Web Usability decided to try bant.io because they were struggling to increase their UK customer-base.


  • 3420 prospective clients reached
  • 3 email sequences developed
  • 4 A/B tests performed

Campaign Results

  • 19% Open Rate
  • 29% Response Rate
  • 23% Conversions to Opportunities
  • 44 Hot Leads