Customer story
Wolf & Heron partners with its customers to build inspired organizations through aligned leadership, motivated employees and uplifting leaders. It does this by providing services ranging from interactive workshops to conferences and events, coaching and more.
Based in Colorado and New York, the company serves clients of all shapes and sizes from a range of industries, including such household names as Indiegogo, Facebook and the National Wildlife Federation. Wolf & Heron asked for help creating a more streamlined and efficient lead generation process targeting clients from across the United States.
The campaign that we responded with was designed to cater to different target audiences and included four email sequences and six A/B tests. In total, over 11,200 potential customers were reached, generating 69 hot leads with a 20% open rate and a 34% response rate. It was also accompanied by a retargeting campaign that generated a further 47,778 impression and 176 clicks.
Problem
Wolf & Heron asked bant.io for help streamlining their lead generation process and attracting more clients from various industries from the United States.
Solution
- 11202 prospective clients reached
- 4 email sequences developed
- 6 A/B tests performed
Campaign Results
- 20% Open Rate
- 34% Response Rate
- 8% Conversions to Opportunities
- 69 Hot Leads