In just the past 12 months, “predictive analytics” has emerged as one of the biggest ...

In October, Econsultancy released its new B2B Digital Trends Report, which outlines some of the ...

It’s no secret why predictive analytics is such a hot area within B2B sales these ...

Here’s a quick way to boost B2B sales by more than 43 percent: embrace the ...

For B2B marketers, the emerging field of predictive analytics has the potential to lead to ...

You’ve probably seen the TV ads for IBM Watson, the supercomputer that’s branched out into ...

We’re living in the Big Data era, in which companies and enterprises are producing truly ...

Wouldn’t it be nice to know in advance which B2B marketing campaigns are going to ...