Today, we wanted to try something a little different by sharing some of our favourite marketing quotes in the hope that they’ll inspire you as much as they inspire us. After all, working in marketing is rewarding, but it can also be super stressful. And if you’re managing a team or in charge of a lead generation campaign then it’s even more so.
That’s why we like to find inspiration in the words of others. These people walk the walk and talk the talk, and when they talk about sales and marketing, they’re talking from experience. Let’s take a look at what they’ve got to say.
1. “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.” – Gary Vaynerchuk
2. “The customer isn’t always right. But if you don’t listen to them, your product won’t be either.” – Oli Gardner
3. “Behind every piece of bad content is an executive who asked for it.” – Michael Brenner
4. “I believe that most websites suck because HiPPOs create them. HiPPO is an acronym for the ‘Highest Paid Person’s Opinion’.” – Avinash Kaushik
5. “Research shows that social media is comprised of two components: social and media.” – Brian Carter
6. “We live in a time where brands are people and people are brands.” – Brian Solis
7. “If you do what you’ve always done, you’ll get what you’ve always gotten.” – Tony Robbins
8. “Relationships are like muscle tissues. The more they’re engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.” – Ted Rubin
9. “Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win.” – Guy Kawasaki
10. “Blog feel small? If you have just one reader and your blog changes their life your blog is big enough.” – Darren Rowse
11. “You have to ask yourself, whenever you are producing any type of content: Who will amplify this and why?” – Rand Fishkin
12. “Your awesome site isn’t awesome. Getting your stories into the hands of the people who need them is awesome.” – Ann Handley
13. “Blogging is great, and I read blogs all day long. However, my goal is really to have a deep, meaningful discussion with people. For some reason, I’m able to accomplish this best via email.” – Jason Calacanis
Conclusion
Ultimately, while we hope that these quotes have helped you to get your mojo back, the best way to feel motivated is to motivate yourself. Read about campaigns that inspire you and figure out what you can take from them and apply to your own business. Move fast and break things. Test campaigns, measure the results, iterate and then redeploy. When you start to see results, you’ll feel better – we promise!
Feeling uninspired? Need a little help with lead generation? Help is at hand. Request a demo of Bant.io to find out how we can help your company to grow by sending hot B2B leads directly to your inbox. You won’t regret it.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.