Just as online marketing is completely different from offline marketing, mobile marketing is also completely different from online marketing. As a result, simply serving up tiny mobile ads on users’ smartphones and tablets is not going to be a successful marketing strategy in the long run. Most people try to click on those tiny “x” buttons as quickly as possible – and if by mistake they happen to click on your ad, it’s probably because their thumbs are simply too big!
So here are 3 clever ways to use mobile as part of your B2B marketing campaign:
#1: Create a single-purpose mobile app
Mobile apps no longer cost thousands of dollars to develop. In fact, there are now a number of ways to build your own DIY mobile app or mobile website. AppyPie, for example, makes it possible to build an app in 3 simple steps. They’ve already helped users create over 1.5 million apps!
Building a single-purpose mobile app is probably the easiest and simplest way to leverage your company’s mobile presence. One idea is to create a dedicated app for an upcoming trade show, exhibition or industry conference. This mobiel app would include all the basics – times of sessions, lists of guest speakers, and a map of the venue – and might even include social media functionality to help the attendees engage with one another. Your company’s name would be prominent throughout the app, of course, and that means you’d get the marketing lift from being associated with the event.
#2: Live stream from events
You could go one step further, though, by actually hosting a live feed from the event. Using Google Hangouts, Facebook Live or Periscope from Twitter, this is easier than you might think. You can literally starting broadcasting from inside the Facebook app on your iPhone or Android device by clicking on a single button! However, to get the maximum marketing lift from such an initiative, you’d have to let people know in advance when and where the live feed is going to happen. That would help people tune in at the right time.
Once you’ve recorded the live feed, it’s often possible to save it and let other people watch the event later. That’s possible, for example, with Google Hangouts. You record the session or event with Google Hangouts, make any edits that you want to make, and then post the video to YouTube.
#3: Embrace wearable technology
The easiest way to embrace wearable technology, of course, is simply to give away
an Apple Watch as part of your marketing campaign, in much the same way that every business seemed to be giving away iPads at one point. But that would be too easy, wouldn’t it?
A better idea might be to understand how your customers and prospects are actually using these wearable devices in their daily lives, and then constructing a marketing promotion that is both timely and relevant. For example, people like to get updates via their Apple Watch according to certain “triggers” – such as when certain people have left them a voice message on their iPhone – and those “triggers” might be a way for your company to keep clients and customers updated with important information.
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Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.