Today, we’ll be bringing our inbound marketing series to a close with one last post taking a look at the future of inbound marketing. We’re living in an exciting time in which new technologies are constantly revolutionising the way that we live our lives, and the marketing industry is no different.
In fact, many of the technologies that are coming to disrupt the future of marketing are going to affect other industries too, and that’s not necessarily a bad thing. For example, blockchain technology has already powered cryptocurrencies and disrupted the finance industry, but the same technology could be used in real estate to store records on properties.
With that in mind, we’re going to take a look at just a few of the key technological trends that could have an impact on the way we carry out inbound marketing in the years to come. Let’s go.
The inbound marketing tech of the future
Let’s talk about data. Specifically, let’s talk about big data. It’s no secret that we’re generating increasing amounts of data as a species and that the data itself is becoming a valuable asset. In fact, with more and more internet connected devices and the rise of the internet of things, the amount of data that we create is set to continue for the years to come.
All of this data will be super useful for marketers of course, but only if they’re able to both access and make sense of it. But if our current usage patterns are anything to go by, we can assume that consumers will be happy to give marketing departments access to their data in exchange for more personalised experiences. After all, sites like Netflix are already doing just that so that they can provide their users with more bespoke viewing recommendations.
<p align="justify"These recommendation engines are usually powered by a mixture of artificial intelligence and machine learning, two up-and-coming technologies that have the power to change the way we approach data and its interpretation. No human being could ever process the huge amounts of data that we’re talking about, but a computer can – and AI and machine learning can even make rudimentary deductions, spotting previously unknown causality and correlations.
For marketers, this will mean an increased focus on marketing software, and the best performers will be the companies that blend insights from big data, AI and machine learning with human creativity to form a whole that’s greater than the sum of its parts. It’s the perfect mixture of man and machine, a bit like the Terminator.
Conclusion
New technologies are inevitable, and marketers will always find themselves looking out for the next big thing in the hope that it will give them an advantage over the competition. And it’s hard to fault them for that, because new technologies like AI and machine learning are set to change the way we do our jobs. That’s why it’s a good idea to keep your eyes on the tech news and to do what you can to stay up to date with the latest developments. Otherwise you might just fall behind!
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Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.