Businessmen love data. After all, it helps them to cut down on wastage and to make sure that they’re getting the most from their budgets.
That’s why it’s so important to read blog sites, ebooks and whitepapers that are based on data, instead of on opinion. After all, opinion-based pieces are all well and good, but without data to back them up then they might not be in your company’s best interests.
Of course, it’s equally important to test everything on your own end, which is why the best blogs show how to follow in their footsteps and to use data to change your business for the better. Here are just two of the blogs that we recommend.
Webprofits
Webprofits is an advocate of fluid online marketing, a new approach which aims to reach customers at all stages of the funnel using the inherent flexibility of marketing automation and digital marketing tools.
The great thing about Webprofits is that as well as being thought leaders in their field, they also act as a marketing agency. That means that if you need their help they’ll be able to give it, and they’re also able to use client metrics to inform their blog topics.
It’s also worth noting that Webprofits was cofounded by Sujan Patel, a growth marketer, entrepreneur and thought-leader in his own right who maintains a separate blog that’s well worth reading. Perhaps we’re cheating here by including two blogs under one heading, but the truth is that they’re both worth bookmarking and going out of your way to read.
Find out more about Webprofits.
InsightSquared
InsightSquared makes a living off the use of data. After all, it’s all about offering up insights to your sales team that are drawn from your CRM data. They know that data alone isn’t enough, which is why their software creates charts and presentation-ready visuals. They know that if you can’t understand the data, you can’t use it to draw conclusions.
This is reflected through the way that they blog. As you might expect from a company that’s so clearly focussed on data, they reference it a lot through their blog posts and even offer up a number of free tools and resources that you can download if you want to dig a little deeper. It’s also worth remembering that the vast majority of their information is tailored towards sales teams while Webprofits is all about marketing, so you can get a solid combination of the two by reading both of them.
InsightSquared also welcomes a wide variety of different authors to their blog, and so you’ll be able to benefit from a number of different viewpoints. It’s particularly worth looking out for posts by Joe Chernov, the company’s VP of marketing – he was named content marketer of the year in 2012 and has been making waves as a marketer and start-up advisor ever since.
Find out more about InsightSquared.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.