The ability of modern businessmen to change with the times and to dominate the competition lies largely on their understanding of two key things – the theories behind modern business and the tools that they need to act upon them.
In our recent posts, we’ve talked a lot about the theory – so today, we thought we’d mix it up a bit and take a look at some of the tools that we can use. Thanks to the rapid growth of the internet, it’s easier than ever before for companies to develop and release bespoke software that’s designed with a certain purpose in mind.
Honestly, there are so many tools on the market that no post could ever cover all of them – which is why we’ve decided to focus on just two of our favourites. Let’s go.
WordStream
WordStream is a company with character. It was founded by PPC thought leader Larry Kim back in 2007 and has gone from strength to strength ever since – a fantastic example of one of those rare bootstrapped companies that hit the big time.
The company focuses on improving pay-per-click performance, whether we’re talking about advertising on Google or whether we’re talking about running social media ads. They offer some proprietary technologies that can improve your bidding and get better bang for your buck, and they can also step in to service your company as an agency.
With a name like Kim’s attached to it, you know that WordStream is going to get the job done. After all, he’s won the accolades of Search Marketer of the Year, Most Influential Search Engine Marketer, most retweeted search engine marketer and most influential PPC expert in 2013, 2014 and 2015. He’s since moved on from the company, but he still serves on its board of directors – and they’re still at the top of their game and leading the industry.
Find out more about WordStream.
Groove
Groove is a super useful tool that allows you to easily set up an online help desk to take your business’ customer service to the next level. It’s trusted by over 6,000 companies – including best practice gurus and industry leaders HubSpot – and it provides all of the tools you’re likely to need to keep new customers after WordStream helps you to bring them in.
Under the leadership of serial entrepreneur Alex Turnbull, the company’s CEO and founder, Groove has gone from strength to strength, and they invite you to follow along in their journey to $10 million in revenue by sharing pretty much everything that happens along the way.
Groove’s most useful features include its ticketing system, its knowledgebase and its live chat functionality, but there’s something in there for everyone. Better still, while it touts itself as being designed for small businesses, it still works great for larger teams and enterprise organisations, making it a useful tool for B2B and B2C companies alike.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.