A lot has been said about lead generation, and we’re not going to waste time going over the details when there are plenty of fantastic resources to give you an overview of the basic strategy.
That said, we’re also not going to let that stop us from sharing a couple of the best-in-class companies which can help you to capture and convert leads and turn them into paying customers. Lead generation is a fine art that has a low barrier to entry but which takes a lifetime of learning to master.
That’s why it’s usually a good idea for B2B marketers to partner up with external providers to take their lead generation programmes to the next level. Two heads are always better than one, and there are plenty of companies out there that are specifically designed to cover off parts of the lead generation process.
Here are just two of our favourites.
King Content
King Content is an Australian company under the leadership of head of strategy Todd Wheatland. The global content marketing agency is at the top of its game, deploying uniquely engaging content campaigns on behalf of its clients to achieve real results – whether you’re looking for sales or whether you’re trying to boost customer service.
That’s because they appreciate that content for content’s sake is pointless. Ultimately, every single piece of content should have a specific purpose, which is why King Content works with its clients to develop a full strategy that ties into established KPIs and is designed to support wider business outcomes.
Lead generation is just one of those outcomes, and King Content is very, very good at it. They’ve mastered the subtle art of video content, and they put in the groundwork ahead of time to develop buyer personas so they can analyse your audience and make content that’s directly designed to cater to them.
Find out more about King Content.
Unbounce
Attracting visitors to your site is all well and good, but what about making them actually convert? That’s where Unbounce comes in, the landing page specialists under the leadership of industry expert and well-known thought-leader Oli Gardner.
The truth is that any agency worth its retainer will be able to deploy a landing page – but only a specialist like Unbounce can really get the most from it. They’ll help you to carry out a proper campaign that’s designed to nurture and convert potential customers, making it a super useful tool for B2B lead generation.
Lead generation requires a firm understanding of both content strategy and analytical data, and Unbounce is specifically designed to crunch the numbers. They make it easy for marketers to create and deploy mobile-responsive landing pages, but they also make it easy for them to understand the data – and what implications their existing metrics have when it comes to future landing page design and data capture campaigns.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.