As a lead generation company, we know that it isn’t always easy to find leads, to capture their data and to convert them into customers. There are so many different ways to generate leads for your company that it can actually be so overwhelming that like the proverb, you can’t see the wood for the trees.
That’s where this blog post comes in. We wanted to share just five of our favourite ways to generate leads so that next time you’re struggling to come up with inspiration, you’ve got a few ideas to get going with.
And so without further ado, let’s get started.
1. Make a product video
Creating a video about your product or service will bring it to life in prospects’ minds and make it more likely that they’ll convert from page visitors to active leads. These videos don’t need to be super long or shot by a Hollywood film-maker to be effective – sometimes simple is better.
2. Gate your content
Perhaps people need to enter their email address before automatically generating a quote, or perhaps you’re be able to offer up some sort of flagship content in exchange for their details. It might just be as simple as asking for an email address if they want to keep reading after visitors have accessed two or three of your blog posts.
3. Make posts downloadable
This could even be how you encourage people to give you their email address. You could allow people to download a printable PDF of your posts, or you could even create audio versions so that they can download the clips and listen to them at their leisure. Get started by offering downloadable versions of both your new posts and your most popular historical posts so that you’re still capturing people who are accessing old posts from searches.
4. Train and incentivise employees
One of the best ways there is to generate leads is to incentivise employees to spread the word on your behalf, whether they’re writing articles on LinkedIn or whether they’re using Twitter and other social networks to establish their thought leadership. Just make sure that you provide the training they’ll need to use social networks professionally and effectively.
5. Advertise on social networks
This doesn’t work out for every company and can be harder to pull off for B2Bs than B2Cs, but when you get social advertising just right, it can allow you to tap into a gold mine of leads that you can turn on and off at will. Experiment with different targeting options and combine them with wider lead gen campaigns for best results.
Conclusion
Generating leads doesn’t have to be difficult, but you do need to use a little creativity if you want to cut through the noise. The tips we’ve shared today should help to get you started, but it’s ultimately up to you to find what works best for your audience.
Need help with lead generation? We’ve got you covered. Request a demo of Bant.io today to find out how we can help your company to grow by sending hot B2B leads directly to your inbox. You won’t regret it.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.