As lead generation specialists, we know the value of a little inspiration. But there are so many voices in the industry that it’s sometimes difficult to tell the difference between idle speculation and the informed opinions of industry leaders.
That’s why we’ve done the hard work for you by pulling together our list of the six best lead generation experts for you to follow on Twitter. Get ready to hit that follow button!
Who to follow on Twitter
1. @ProBlogger
Darren Rowse is a real-life superhero. His super power? Blogging. He’s one to follow if you’re creating content to generate leads and you want to get a better idea of best practices, as well as some insight into what other people are doing to turn content into leads.
2. @OliGardner
Gardner is the co-founder of Unbounce, a company which is flat out about helping you to generate leads through the smart use of landing pages, and so perhaps it’s no surprise that he’s on this list. But what’s also interesting is that Gardner has also been known to poke fun at companies who get lead gen spectacularly wrong. Give him a follow if you want to see some “worst practices”.
3. @RandFish
Darren Rowse is a real-life superhero. His super power? Blogging. He’s one to follow if you’re creating content to generate leads and you want to get a better idea of best practices, as well as some insight into what other people are doing to turn content into leads.
4. @LarryKim
Larry Kim is probably most well-known as the founder of Wordstream, which is another of those companies that’s known for making lead generation a part of its DNA. Now he’s working a little magic for Mobile Monkey, and he still tweets an entertaining mixture of entrepreneurship riffs and content marketing memes and advice. He’s arguably the most ‘fun’ person to follow on the list.
Feldman Creative is the brainchild of Barry Feldman, and as such you can expect to see his personal musings on the state of everything from marketing automation to lead generation. Feldman is all about content marketing and copywriting and so he makes a good addition to the list beside Darren Rowse if you’re releasing a fair amount of written content.
6. @GaryVee
There’s not much that we can say about Gary Vaynerchuk that hasn’t been said elsewhere. He won’t necessarily give you best practices for lead gen, but he will act as a reminder of the fact that you need to jab a few times before you right hook.
Conclusion
As always, you’d be wise not to believe every single thing that you read on social networking sites. There’s a lot of value to be had out there from following legitimate thought leaders, but there are also a lot of shysters out there who’ll claim to be a thought leader but who are actually dishing out bad advice. Hopefully this list will help you to spot the good from the bad.
Need help with lead generation? We’ve got you covered. Request a demo of Bant.io today to find out how we can help your company to grow by sending hot B2B leads directly to your inbox. You won’t regret it.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.